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Nipha Group has introduced its new agricultural machinery brand OneHorn as part of a broader strategy to scale operations across domestic and international markets. The Kolkata-based company aims to expand into 20 Indian states and 10 countries, including the US and select European markets, by the end of FY27. The move reflects a push towards mechanisation in India’s agriculture sector, particularly in regions with fragmented landholdings. Backed by investments of around INR 60 crore in the segment, the company is targeting rapid growth, with agri equipment revenues expected to rise from INR 60 crore to INR 100 crore in the near term. The initiative also focuses on building a strong distribution network, with a planned base of 20,000 channel partners.
Nipha Group has launched a new agricultural machinery brand, OneHorn, marking a strategic step in expanding its presence across both domestic and international markets. The announcement was made earlier this week in Kolkata, where the company outlined its plans to scale operations across 20 Indian states and 10 countries over the next two years. Advertisement
The launch represents a shift towards a more structured, brand-led approach in the company’s agri equipment business, which has evolved over several decades. Having started with spare parts in the late 1980s, Nipha Group gradually expanded into components and machinery, and is now positioning OneHorn as a standalone brand to drive future growth.
The company’s leadership indicated that the initiative is aimed at addressing the growing need for mechanisation in India’s agricultural sector. With landholdings in many regions remaining small and fragmented, there is increasing demand for compact and efficient machinery. OneHorn’s product range includes harvesting equipment and land preparation tools designed to cater to such conditions.
From a financial perspective, agricultural equipment currently contributes around INR 60 crore annually to the group’s overall turnover of approximately INR 500 crore. The company expects this segment to scale up to INR 100 crore in the near term, with additional growth anticipated through direct-to-consumer expansion. Management suggested that the brand-led push could add a further INR 50 crore in revenue within a year.
Investment in the agri machinery segment has been consistent, with around INR 60 crore deployed over the past eight to nine years. The company continues to invest between INR 50 crore and INR 60 crore annually across its operations, reflecting its long-term commitment to the sector. Officials also noted that the company currently operates without debt, providing flexibility for future expansion if required.
A key component of the growth strategy is the development of an extensive distribution network. Nipha Group is targeting a base of 20,000 channel partners across India and overseas markets by the end of FY27. At the launch event, over 350 channel partners were present, including representatives from neighbouring countries such as Bangladesh and Nepal.
International expansion will focus on markets including the US, Sri Lanka, Bangladesh and select European regions, where demand for specialised agricultural equipment is expected to grow. The company aims to leverage its manufacturing capabilities and partner network to establish a foothold in these markets.
Overall, the launch of OneHorn signals a transition towards a more integrated and scalable business model, combining manufacturing, branding and distribution. As mechanisation gains momentum across the agricultural sector, such initiatives are likely to play a role in shaping the next phase of growth for agri equipment manufacturers in India.
Source - PTI
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