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Apple is expanding its physical retail presence in India with a new store in Borivali, Mumbai. The outlet will be the company's sixth in the country and will operate fully on renewable energy while employing over 70 people. In parallel developments, Tata Power has introduced smart lighting and automation solutions for commercial and industrial buildings under its EZ Home initiative, targeting up to 80 per cent energy savings. Britannia has also unveiled a premium variant of its 50-50 biscuit to mark the brand's 30th anniversary.
Apple has announced the opening of its sixth retail store in India at Borivali in suburban Mumbai. The company confirmed that the store will begin operations on Thursday at a shopping mall in the locality at 1300 hrs. With this addition, Apple continues to expand its direct-to-consumer presence in the country's key urban markets. Advertisement
The company stated that the Borivali outlet will offer the same experiences and services that customers receive at its global retail stores. This includes product demonstrations, technical support and curated in-store assistance. The store will employ more than 70 people and will operate entirely on renewable energy, in line with Apple's global sustainability commitments.
Apple entered India's physical retail segment in 2023 with the launch of its first company-owned stores in Mumbai and Delhi. Since then, it has steadily expanded its footprint, reflecting the growing importance of the Indian market for both sales and manufacturing. The new Borivali location strengthens its presence in Mumbai's suburban belt, improving accessibility for customers in the western region of the city.
In a separate development, Tata Power announced that it will offer smart lighting and automation solutions for commercial and industrial buildings. The initiative, branded as Tata Power EZ Home, is aimed at enabling businesses to reduce their energy consumption significantly.
The company stated that the EZ Home solutions are designed to deliver energy savings of up to 80 per cent. The offering focuses on integrating smart controls and energy-efficient systems to optimise electricity usage across large facilities. This move aligns with the broader industry shift towards energy efficiency and digital building management systems.
Meanwhile, consumer goods major Britannia Industries has introduced a premium variant of its 50-50 biscuit. The new product, branded as Britannia 50-50 Cheeze Dipped Crunchy Layered Sandwich, has been launched to commemorate the brand's 30th anniversary.
Britannia stated that the launch is part of its strategy to strengthen its premium portfolio and leverage the brand recall of the 50-50 range. Over the years, the 50-50 biscuit has been one of the company's established offerings in the mid-priced segment, and the new variant aims to tap into evolving consumer preferences for layered and indulgent snack formats.
Source PTI
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