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Dubai's residential real estate market is evolving into a dual-track structure, where homes increasingly function as lifestyle assets rather than conventional housing, according to Talal M. Al Gaddah, CEO and Founder of luxury brand Keturah. He said the market is moving away from high-volume, speculative development towards purpose-led, wellness-integrated projects focused on long-term liveability. As the sector matures in 2026, standard residential supply is expected to face slower absorption and compressed margins, while experience-driven developments are likely to outperform. Demand, he noted, is consolidating around projects that emphasise privacy, quality, sustainability and community, supported by Dubai's stable regulatory environment and rising interest from global investors seeking capital preservation and lifestyle integration.
Dubai's real estate market is entering a more selective and mature phase in 2026, with residential property increasingly positioned as a lifestyle asset rather than a purely transactional housing product, according to Talal M. Al Gaddah, CEO and Founder of the Keturah luxury brand. Advertisement
Al Gaddah said the market is evolving into a dual-track structure, where conventional residential developments face slower sales cycles and lower profitability, while purpose-built, experience-driven projects focused on wellbeing and long-term value continue to perform strongly. This transition reflects a broader shift away from speculative, high-volume construction towards developments anchored in quality, design intent and human-centric planning.
According to him, buyers and investors are prioritising environments that support physical health, mental wellbeing and long-term lifestyle performance. Wellness, once positioned as a marketing feature, is now being embedded into the fundamentals of development planning, including material selection, air quality, acoustics, spatial layouts and community design. As a result, scarcity and long-term liveability are increasingly determining value, rather than scale or unit count.
Al Gaddah pointed to Keturah Reserve, currently under development in Mohammed Bin Rashid City's District 7, as an example of this shift. The AED 5.7 billion bio-living community has been planned with a limited supply of 93 townhouses, 90 villas and 533 apartments, reflecting a deliberate decision to prioritise community quality and environmental integration over density maximisation.
He noted that Dubai is no longer perceived primarily as a short-term trading market. Instead, global investors from Europe, Asia and the Middle East are allocating capital with a focus on capital preservation, intergenerational planning and lifestyle alignment. This trend is being reinforced by the UAE's stable regulatory framework, which continues to attract institutional capital, family offices and high-net-worth individuals seeking transparency and predictability.
As this transition accelerates, Al Gaddah said residential real estate will increasingly be evaluated through the lens of longevity, resilience and lived experience, rather than short-term price appreciation. Commercial real estate, he added, is also evolving towards wellness-aligned, human-centric workspaces that respond to changing expectations around productivity and health.
Launched in 2022, the Keturah brand portfolio includes Keturah Reserve in Dubai, Keturah Resort: The Ritz-Carlton Residences at Al Jaddaf, and Stabio Garden Living by Keturah in Switzerland, reflecting its focus on lifestyle-led real estate across global markets.
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