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Alaukik Group has launched a celebrity-driven brand campaign featuring actor Pratik Gandhi for Gujarat-based industrial park developer GM Group, marking a strategic move to strengthen the developer's brand presence within the industrial real estate segment. Conceptualised and executed entirely by Alaukik Group, the campaign represents GM Group's first major celebrity integration and signals a new phase in its branding approach. The association includes the production of multiple advertisement films designed to reinforce GM Group's brand narrative across platforms. The collaboration is aimed at improving brand recall and deepening trust among manufacturers, investors, MSMEs and enterprise decision-makers as GM Group scales its operations. Pratik Gandhi's regional roots and public persona are positioned as key elements in aligning the campaign with the developer's long-term vision.
Alaukik Group has launched a celebrity-led brand campaign featuring actor Pratik Gandhi for Gujarat-based industrial park developer GM Group. The association marks a step towards strengthening GM Group's brand presence and visibility within the industrial real estate sector. Advertisement
The strategic alliance has been conceptualised and executed entirely by Alaukik Group and represents GM Group's entry into celebrity-backed branding. According to the agency, the collaboration signals a new phase in the company's brand-building strategy, reflecting a shift towards more structured and narrative-driven communication in the industrial real estate space.
As part of the campaign, multiple advertisement films featuring Pratik Gandhi have been produced and filmed. These films are designed to reinforce GM Group's brand narrative across various platforms and support its positioning as a developer focused on building industrial ecosystems for manufacturers and enterprises.
Pratik Gandhi has been associated with the campaign due to his public image and perceived connect with audiences. Known for portraying characters associated with ambition and perseverance, his persona has been aligned with GM Group's stated vision of developing future-ready industrial infrastructure. His roots in Surat have also been cited as adding relevance and resonance to the collaboration.
The association is aimed at improving brand recall and strengthening trust among key stakeholders, including manufacturers, investors, MSMEs and enterprise decision-makers, as GM Group enters its next phase of growth and expansion.
Commenting on the campaign, Vishnu Paliwal, Co-Founder of GM Group, stated that as the company expands its footprint, it was important to partner with a personality that reflects credibility and strong regional roots. He said that Pratik Gandhi's values aligned with the group's vision of creating industrial ecosystems that contribute to national economic growth, and added that the association represented a step towards enhancing brand visibility while reinforcing the trust built by the company over the years.
Alaukik Desai, Director at Alaukik Group, said that the agency approaches brand building with an emphasis on strategic alignment and long-term relevance. He explained that the association had been carefully structured to ensure a natural fit between GM Group's vision and the public persona representing it. He added that Pratik Gandhi's credibility and relatability aligned with GM Group's positioning, and that such partnerships played an important role in building sustainable brand leadership within the industrial real estate sector.
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