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Marriott International recorded its strongest-ever expansion year in South Asia in 2025, signing 102 hotel agreements and adding more than 12,000 rooms, with India accounting for 99 of the deals. The company reported double-digit growth in revenue per available room across the region, supported by higher average daily rates and sustained demand across segments. Development activity accelerated sharply, with deals signed rising 143% year-on-year and rooms signed increasing 76%. At the end of 2025, Marriott operated 219 properties with over 36,000 rooms across South Asia, including 204 hotels in India. The company said the performance reflects structural growth in travel demand, rising domestic consumption and increasing investor confidence, reinforcing India's position at the centre of Marriott's regional growth strategy.
Marriott International has reported a record year of expansion in South Asia during 2025, signing 102 hotel deals and adding more than 12,000 rooms, driven largely by growth in India. Of the total agreements signed during the year, 99 were located in India, underlining the country's central role in the company's regional development strategy. Advertisement
The global hospitality group said it also delivered double-digit growth in revenue per available room (RevPAR) across South Asia, alongside its highest-ever annual deal signings in the region. RevPAR for the comparable portfolio rose 10% year-on-year, supported primarily by growth in average daily rates, reflecting sustained pricing power, premium demand trends and strengthening brand preference across hotel segments.
Marriott stated that deals signed during the year increased by 143% compared to the previous year, while the number of rooms signed rose 76%, marking the company's strongest development performance in South Asia to date.
Rajeev Menon, President for Asia Pacific excluding China at Marriott International, said India is expected to become the company's third-largest market globally within the next three to five years, supported by strong and sustained growth in travel and hospitality demand. He noted that India and South Asia are entering a structurally different phase of growth, driven by rising domestic consumption, rapid infrastructure development and increasing confidence among hotel owners.
As of the close of 2025, Marriott operated 219 properties across South Asia with more than 36,000 rooms. Of these, 204 properties were located in India. Major metropolitan markets such as Mumbai, Delhi NCR, Bengaluru, Hyderabad and Pune continued to anchor base performance.
At the same time, expansion momentum gathered pace in secondary business hubs including Ahmedabad, Chennai, Kolkata, Coimbatore, Kochi, Thiruvananthapuram, Indore, Dehradun and Surat. Leisure and mixed-demand destinations such as Goa, Jaipur, Udaipur, Rishikesh and Shimla recorded faster growth, reflecting changing travel patterns.
Marriott's development pipeline in South Asia now includes 157 properties with more than 27,000 rooms. The pipeline reflects a diversified brand mix, with 13% of rooms in the luxury segment, 31% in premium brands and 55% across select-service and midscale offerings. Looking ahead, the company plans to open more than 50 hotels across South Asia during 2026, further strengthening its regional footprint.
Source - PTI
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