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ITC Ltd has announced plans to add three new hotels in West Bengal, taking forward its hospitality expansion alongside five properties already in the pipeline. The proposed projects are planned in Darjeeling, Kurseong and the Sundarbans, targeting the state's growing tourism demand. ITC currently operates seven hotels in the state and has invested around USD 1 billion in West Bengal over the past decade. The company also has a strong presence in manufacturing, food processing, technology and agriculture across the region.
ITC Ltd has outlined plans to further expand its hospitality footprint in West Bengal with three new hotel projects, adding to five properties that are already under development in the state. The announcement was made by Chairman Sanjiv Puri during an industry event held in Kolkata, where he spoke about the company's long-term commitment to the region and its growing tourism appeal. Advertisement
The company is in the process of acquiring land for the proposed hotels in Darjeeling, Kurseong and the Sundarbans. These locations have been identified to tap into the rising demand for leisure and nature-led tourism in the state. Puri indicated that the upcoming projects are expected to deepen ITC's presence in Bengal's hospitality sector, although details related to capital expenditure were not shared.
At present, ITC operates seven hotels in West Bengal. This includes two super luxury properties in Kolkata ITC Sonar and ITC Royal Bengal which are among the flagship assets in the company's hotel portfolio. In addition to the newly announced projects, ITC has five more hotels under development through partnerships. One of these includes a super luxury property under a new brand that is planned for Siliguri, which is seen as a key gateway to the northeastern region.
Puri highlighted that ITC has had a continuous presence in Kolkata for over a century, with business interests spanning agriculture, manufacturing and services. Over the past decade, the company has invested around USD 1 billion in West Bengal, reflecting its view that capital flows to regions where it can grow and deliver long-term value. He noted that improvements in governance and the availability of opportunities have made the state more attractive for sustained investments.
Beyond hospitality, ITC has built a strong industrial base in West Bengal with 20 manufacturing facilities, six of which are owned by the company. The state also plays a significant role in ITC's food processing operations. The Panchala plant, one of its key facilities, has seen its production lines increase from three in 2019 to eight at present, making it among the company's largest food processing hubs in the country.
The company has also expanded its technology footprint in the state. An artificial intelligence centre was set up last year in partnership with Google, with the aim of developing digital solutions and supporting West Bengal's emergence as a hub for AI-led innovation.
In the agriculture sector, ITC works with nearly 3 lakh farmers across 18 districts in the state through its ITCMaars platform and related initiatives. These efforts cover areas such as seed development, potato cultivation and dairy, strengthening rural linkages alongside its urban-focused investments.
Source PTI
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