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Techno Paints and Chemicals is planning to raise around INR 500 crore through an initial public offering in the next financial year to support its expansion plans. The company has also appointed cricket legend Sachin Tendulkar as its brand ambassador for three years to boost brand visibility and national reach. Techno Paints reported revenue of INR 210 crore in FY25 and expects this to rise to about INR 450 crore in the current year, with a long-term target of INR 2,000 crore by FY30. The company operates across several Indian states and plans further domestic expansion, along with entry into Middle Eastern markets. The IPO will fund capacity growth, distribution, and market penetration.
Techno Paints and Chemicals is planning to raise INR 500 crore through an initial public offering in the next financial year, as part of its expansion and growth strategy, company sources said on Saturday. Advertisement
The paint manufacturer has also appointed former Indian cricketer Sachin Tendulkar as its brand ambassador for a period of three years. The company said the association is expected to strengthen brand visibility and support its plans to expand operations across India. With the addition of Tendulkar, Techno Paints aims to build stronger national recognition and deepen its presence in new markets.
Akuri Srinivas Reddy, Chairman of Techno Paints and Chemicals, said the company sees the partnership as a key step in its growth journey. He added that the coming year will be significant, with plans for geographic expansion and preparations for the proposed IPO. The company believes the association with Tendulkar will support its efforts to reach a wider customer base.
Earlier, in 2023, Techno Paints had appointed film actor Mahesh Babu as its brand ambassador. He served in that role for two years, during which the company focused on strengthening its presence in southern and western markets.
Techno Paints reported revenue of INR 210 crore in the 2024-25 financial year. For the current financial year, the company is expecting revenue of around INR 450 crore. Looking ahead, the company has set a target of achieving revenue of INR 2,000 crore by the 2029-30 financial year, according to Reddy.
The company manufactures decorative, industrial, and speciality paints, with a portfolio that includes more than 3,000 shades of decorative paints. Its product range caters to residential, commercial, and industrial applications, serving both new construction and repainting segments.
At present, Techno Paints operates in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha, and Chandigarh. As part of its near-term expansion plans, the company intends to enter additional states, including Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal, and Uttar Pradesh, by the end of this year. The expansion is expected to be supported by wider dealer networks, distribution infrastructure, and brand-building initiatives.
Beyond the domestic market, Techno Paints is also planning international expansion. The company said it aims to enter Middle Eastern markets during the 2026-27 period, marking its first major overseas foray.
The planned IPO is expected to support capacity expansion, working capital requirements, and market penetration in new regions. The paint industry has seen rising demand driven by housing activity, infrastructure development, and increased spending on renovation and maintenance.
With a combination of product expansion, geographic growth, and a proposed public listing, Techno Paints and Chemicals is positioning itself for its next phase of scale-up in a competitive and fast-growing paints market.
Source: PTI
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