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The Mumbai Metropolitan Region Development Authority (MMRDA) has enabled its first commercial advertisement shoot on Metro Line 2B, generating INR 20.35 lakh and strengthening its non-fare revenue strategy. Conducted at Mandale station and inside a running metro train, the initiative highlights the growing use of metro infrastructure beyond transport. Non-fare revenue streams, including ads, telecom services and station branding, contributed around INR 81 crore in the past year. With structured policies in place, MMRDA is positioning the metro network as a viable space for commercial and creative activities, while aiming to reduce reliance on fare-based income.
The Mumbai Metropolitan Region Development Authority (MMRDA) has facilitated its first commercial advertisement shoot on Mumbai Metro Line 2B, marking a new step in using metro infrastructure for revenue generation beyond passenger fares. Advertisement
The shoot took place at Mandale Metro Station and inside an operational metro train under the Maha Mumbai Metro Operation Corporation Ltd. (MMMOCL) premises hiring policy for events and film shoots. This move reflects a shift towards treating metro assets as multi-use infrastructure rather than limiting them to transport operations.
The activity generated revenue of INR 20.35 lakh, including GST, supporting MMRDA’s focus on expanding non-fare box revenue (NFBR). This approach is part of a broader plan to improve financial stability and reduce dependence on ticket earnings.
Premises hiring for video shoots across stations and trains has shown steady growth over recent financial years. Revenue stood at INR 20.41 lakh in FY 2024–25, increased to INR 25.96 lakh in FY 2025–26, and has already reached INR 20.35 lakh in the current financial year.
MMRDA’s non-fare revenue streams include telecom services, advertisements at stations and on trains, EV charging stations, station kiosks, commercial shoots, and station naming and branding rights. These avenues contributed around INR 81 crore in the past year, indicating the increasing commercial potential of the metro network.
The initiative also highlights the growing appeal of Mumbai’s metro infrastructure for media and advertising activities. With modern design, clean spaces, and efficient operations, metro stations and trains are being positioned as suitable locations for film shoots, brand campaigns, and digital content production.
Authorities have invited production houses, filmmakers, and content creators to use metro premises for such activities. A structured approval process has been put in place to ensure smooth execution while maintaining regular metro operations.
Dr. Sanjay Mukherjee, Metropolitan Commissioner of MMRDA and Chairman of Maha Mumbai Metro, stated that the authority is reworking metro infrastructure as a multi-dimensional urban asset and is focusing on non-fare revenue initiatives to build a financially sustainable system that supports affordable mobility and enhances commuter experience.
This is not the first attempt by MMRDA to diversify revenue streams. In recent years, the authority has expanded commercial activities across metro corridors, including retail spaces and branding rights, as part of a long-term plan to improve project viability amid high capital and operational costs.
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