Advertisement
When should a housing society in Mumbai start considering re...
From GST on JDAs to SEBI’s REIT reclassification and the S...
Stay ahead in the world of real estate with our daily podcas...
Stay ahead in the world of real estate with our daily podcas...
Ashiana Housing Ltd has sold 242 units in its kid-centric residential project, Ashiana Aaroham Phase 1 and Phase 2, in Gurugram, achieving a total booking value of INR 767.23 crore. The developer converted Expressions of Interest (EOIs) into confirmed bookings beginning February 7, 2026, with the process currently underway. The booked inventory represents a saleable area of approximately 5.03 lakh sq ft. The first two phases of the project comprise 364 apartments. With these transactions, the company has crossed INR 2,000 crore in area booked during the current financial year, reflecting sustained demand across its portfolio. Ashiana Housing has delivered over 23 million sq ft across multiple cities.
Ashiana Housing Ltd on Wednesday announced that it has sold 242 residential units in its Gurugram-based project, Ashiana Aaroham Phase 1 and Phase 2, with a total booking value of INR 767.23 crore. Advertisement
In a statement, the company said it has converted Expressions of Interest (EOIs) into confirmed bookings for 242 apartments in the kid-centric residential development. The converted bookings account for an approximate saleable area of 5.03 lakh sq ft. The conversion process commenced on February 7, 2026, and remains ongoing.
The first two phases of Ashiana Aaroham together offer 364 apartments. The strong conversion rate indicates substantial early demand for the project, which is positioned as a family-oriented residential community with a focus on child-friendly planning and amenities.
Varun Gupta, Whole-Time Director of Ashiana Housing, stated that the market response has been robust. He said that with these bookings, the company has surpassed INR 2,000 crore in total value of area booked during the current financial year, reflecting consistent demand and buyer confidence in its offerings.
The Gurugram transaction adds to the developer's broader sales momentum amid sustained residential demand across key urban markets. The company operates across multiple segments and geographies, with a diversified portfolio spanning over 55 projects across four categories.
Ashiana Housing has established a presence in eight cities and has constructed and delivered more than 23 million sq ft of real estate to date. The company has traditionally focused on differentiated housing concepts, including senior living and kid-centric communities, positioning itself in niche residential segments.
The latest sales milestone underlines continued absorption in the Gurugram market, particularly for projects offering specialised lifestyle positioning and structured community formats.
Source - PTI
5th Jun, 2025
25th May, 2023
11th May, 2023
27th Apr, 2023
Advertisement
Facebook
Whatsapp
