Advertisement
When should a housing society in Mumbai start considering re...
From GST on JDAs to SEBI’s REIT reclassification and the S...
Stay ahead in the world of real estate with our daily podcas...
Stay ahead in the world of real estate with our daily podcas...
The Telangana Real Estate Regulatory Authority (TG-RERA) has stepped up enforcement against developers and promoters for issuing pre-launch advertisements that contravene regulatory requirements under the Real Estate (Regulation and Development) Act, 2016 by failing to display valid TG-RERA registration details or by using non-compliant promotional material. TG-RERA has issued show-cause notices to multiple prominent real estate entities after identifying advertising that either omitted the mandatory registration number, used incorrect font standards or misrepresented project status, such as promoting registered layouts as full residential developments. The authority has warned promoters, agents and advertising platforms that marketing or soliciting investments before obtaining formal registration is a violation of the Act and could attract penalties and further action. Projects must be registered with TG-RERA and include the unique registration number visibly in all advertising before sales or promotion can lawfully occur.
The Telangana Real Estate Regulatory Authority has targeted a series of pre-launch promotional activities by developers that did not comply with statutory advertising norms. Under the RERA Act, any project exceeding 500 square metres in area or involving more than eight residential units must be registered with TG-RERA before marketing, booking or promotional activity. A valid TG-RERA registration number must be prominently displayed on all advertisements, including print, digital and outdoor promotions, as part of compliance. Advertisement
Following a review, TG-RERA issued show-cause notices to several developers, including well-known entities and specific projects, after identifying deviations from required norms. In some cases, while a registration number appeared on promotional material, the advertisements failed to meet prescribed standards for font size and clarity, which are intended to ensure transparency for prospective buyers. In one instance, a project registered as a layout was promoted as a full residential development, potentially misleading buyers about its nature and approval status.
TG-RERA has warned promoters, developers, real estate agents and advertising platforms against releasing pre-launch advertisements or soliciting investments without first securing valid registration with the authority. The regulator emphasised that any attempt to attract buyers before formal registration and approval is a direct violation of the RERA Act and exposes promoters to regulatory action, including penalties and potential restrictions on marketing and sales.
The move reflects TG-RERA's broader efforts to protect homebuyers from misleading marketing practices and ensure that real estate advertising complies with statutory requirements designed to enhance transparency, accountability and legal conformity in the sector.
5th Jun, 2025
25th May, 2023
11th May, 2023
27th Apr, 2023
Advertisement
Facebook
Whatsapp
