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The Bruhat Bengaluru Mahanagara Palike (BBMP) in Bangalore is cracking down on unauthorized flex banners, particularly those outside under-construction real estate properties, as part of a broader campaign against illegal signage. During this effort, BBMP officials have filed numerous complaints and FIRs against violators, including real estate developers. While penalties for banner violations are in place, activists argue that political will is necessary to address this issue effectively. They suggest considering stricter measures, like temporarily revoking advertising rights, and exploring alternative methods such as electronic displays for advertisements to combat the persistent problem of unauthorized banners.
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The Bruhat Bengaluru Mahanagara Palike (BBMP) is intensifying its efforts to remove unauthorized flex banners across the city, with a particular focus on hoardings erected outside under-construction real estate properties. This move comes as part of the ongoing drive against illegal banners initiated in the Mahadevapura Zone.
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BBMP officials have taken stern action, filing 90 complaints and 86 FIRs in the KR Puram and Mahadevapura regions during the campaign that commenced on August 1. The Palike has also targeted real estate developers who had displayed flex banners outside their construction sites.
They have been actively removing illegal flex banners and have also taken action against real estate developers. While displaying the real estate board on under-construction property is permissible, banners featuring information about the building under construction, the number of planned floors, and other details cannot be displayed on roads without BBMP permission. BBMP is currently authorized to impose penalties of up to Rs 50,000 for each violation of the banner rules.
Activists contend that the persistence of the flex banner problem is due to a lack of political will. They believe imposing penalties alone cannot resolve the problem; it can lead to corruption. Stricter measures, such as temporarily revoking advertising rights, should be used as a deterrent. Some have also suggested that the BBMP should consider allowing electronic displays for advertisements in public places as an alternative.
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