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Residents of Bandra West have raised objections to plans for installing 35 LED advertising boards along the Carter Road promenade, calling for strict and uniform rules to govern the use of public promenades. They have stressed that the seafront walkway, developed over nearly 25 years, functions as a vital open space for daily recreation in a densely built area. Civic groups have warned that the absence of clear guidelines, especially in Coastal Regulation Zone areas, could lead to repeated disputes and gradual commercialisation of public spaces.
Residents of Bandra West have approached civic authorities seeking clear and enforceable regulations for the use of public promenades, following proposals to install 35 LED advertisement boards along the Carter Road promenade. Locals have expressed concern that such installations could alter the character of a space that has long been used for walking, jogging and community activities. Advertisement
The residents association has pointed out that the promenade was created and nurtured over the past two and a half decades with active involvement from the local community. It is regarded as one of the few accessible open recreational areas in the locality and attracts people of all age groups throughout the day. According to residents, any move to introduce large-scale advertising without clear policy backing undermines the purpose of the promenade as a public amenity.
Community representatives have stated that while limited sponsorships were permitted in the past, these were regulated in size and placement and did not interfere with public movement or views. They have argued that the proposed LED boards go beyond earlier practices and risk opening the door to unchecked commercial use of promenades across the city.
The issue has also drawn attention to the lack of specific guidelines for advertising on promenades located within Coastal Regulation Zone limits. Residents believe this regulatory gap creates confusion and allows differing interpretations by authorities, leading to disputes such as the current one.
An activist has served a legal notice to civic officials and the Maharashtra Maritime Board, questioning the permissions granted for the proposed installations. The notice has raised concerns over the legality of commercial advertising on the promenade and potential environmental and safety implications.
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