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Mumbai-based developer Srishti Group has launched a limited-period Valentine's campaign titled Commitment Benefit, offering special incentives on select homes. The festive scheme applies to its projects Craft De Srishti and Srishti Oasis featuring 1, 2 and 3-bed sun-deck residences priced from INR 96 lakh onwards. Benefits include zero GST, no floor rise charges, spot discounts and a flexible payment plan. The developer said the initiative is positioned around the theme of forever homes, combining emotional appeal with financial advantages. The campaign comes amid rising joint home purchases among young couples and improving connectivity in Mumbai's eastern suburbs, supported by infrastructure upgrades such as the Goregaon-Mulund Link Road.
Srishti Group has introduced a limited-period Valentine's offering titled Commitment Benefit, aimed at encouraging homebuyers to invest in long-term residences during the festive season. Advertisement
Positioned around the idea of commitment and forever homes, the campaign invites buyers to book a home and avail multiple financial benefits. The offer includes zero GST, no floor rise charges, spot discounts and a Go-Flexi Pay Plan designed to ease upfront financial commitments.
The scheme is applicable to the developer's residential projects Craft De Srishti at Nahur and Srishti Oasis at Bhandup which offer 1, 2 and 3-bedroom sun-deck homes. Prices start at INR 96 lakh onwards.
According to the company, the residences are designed to maximise natural light and ventilation, with private sun decks extending living areas. The projects also feature contemporary architecture, curated amenities and strong connectivity, positioning them as suitable options for urban families and long-term investors.
Kamlesh Thakur, Co-Founder and Managing Director, Srishti Group, said the initiative reflects the emotional and financial dimensions of homeownership. He noted that a home represents long-term security and shared milestones, and the Valentine's campaign seeks to make the purchase journey more meaningful while offering tangible financial value.
The developer highlighted broader market trends supporting the campaign. Joint home buying among young couples is on the rise, driven by improved loan eligibility and a shared focus on financial planning. Buyers are increasingly favouring well-connected micro-markets that offer seamless access to workplaces and lifestyle hubs.
Infrastructure upgrades such as the Goregaon-Mulund Link Road (GMLR) are enhancing east-west connectivity in Mumbai, expanding residential choices across the eastern suburbs. Additionally, evolving work-life preferences and demand for larger, amenity-rich homes are influencing buying decisions.
With end-user sentiment remaining strong amid aspirations for stability and lifestyle enhancement, Srishti Group said the Valentine's campaign aims to blend aspirational value with financial incentives for prospective homeowners.
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