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Marriott International and Al Qimmah Hospitality have announced plans to open more than 2,700 new hotel rooms across Saudi Arabia as the kingdom continues to expand its tourism sector. The development will include five new hotels across Jeddah, Makkah and Madinah, covering a range of mid-scale and upper mid-scale brands. The move reflects Saudi Arabia's shift towards increasing access to hotel accommodation, particularly to support religious tourism, after years of focus on luxury resort development. Marriott currently operates a sizeable portfolio in the country, while Al Qimmah Hospitality is backed by Bindawood Investment, the real estate arm of the Bin Dawood family.
Marriott International and Al Qimmah Hospitality have announced plans to open more than 2,700 new hotel rooms across Saudi Arabia, as they seek to capitalise on the kingdom's expanding tourism market. The companies disclosed the development earlier this week, highlighting their intent to strengthen their presence in key religious and commercial destinations. Advertisement
The agreement includes the opening of five new hotels across Jeddah, Makkah and Madinah. These properties will be developed under four Marriott brands, namely JW Marriott, Four Points by Sheraton, Element Hotels and Four Points Flex by Sheraton. The new hotels will focus largely on mid-scale and upper mid-scale segments, aligning with Saudi Arabia's broader strategy to diversify its hospitality offerings.
Saudi Arabia has been recalibrating its tourism development approach after several years of investment in high-end luxury resorts. The current focus is on expanding access to hotel accommodation, particularly to support the growing volume of religious pilgrims visiting Makkah and Madinah. By increasing room supply in these categories, the kingdom aims to make accommodation more accessible while meeting rising demand from both domestic and international visitors.
Marriott has maintained a long-standing presence in Saudi Arabia, operating in the country for more than four decades. The company currently runs 44 properties with more than 11,000 rooms across 13 brands, making it one of the largest international hotel operators in the kingdom. The planned expansion will further strengthen its footprint in strategically important cities.
Other global hospitality players are also expanding in Saudi Arabia. In the past year, Hilton Worldwide announced that it had 100 hotels in its development pipeline across the kingdom and expected the expansion to generate more than 15,000 jobs. Hilton has stated that at least half of these roles are expected to be filled by Saudi nationals, reflecting localisation goals within the sector.
Al Qimmah Hospitality is backed by Bindawood Investment, the real estate arm of the Bin Dawood family. The group is actively involved in real estate development, hotels and residential projects, and continues to expand its hospitality portfolio in line with Saudi Arabia's tourism and urban development objectives.
Source - Reuters
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