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PRISM-backed Sunday PropTech, the asset-owning hospitality arm of OYO, has acquired a portfolio of eight premium hotel properties in India, according to people familiar with the development. While the transaction value has not been officially disclosed, the combined valuation of the assets is estimated at around INR 800 crore. The acquisition has been funded through a mix of debt and equity instruments and marks another step in the company's strategy to build a sizeable owned and managed hotel portfolio across premium and mid-premium segments. The newly acquired properties will be operated under PRISM's brand ecosystem, including Sunday Hotels, Belvilla and other appropriate brands based on asset positioning. The deal underlines Sunday PropTech's continued focus on asset-led growth, as it evaluates further acquisition opportunities to strengthen its presence in India's organised hospitality market.
PRISM-backed Sunday PropTech, also referred to as OYO Assets, has acquired a portfolio of eight premium hotel properties in India, people aware of the transaction said. Although the company has not publicly disclosed the consideration paid, industry sources indicated that the combined value of the acquired hotels is estimated to be around INR 800 crore. Advertisement
The acquisition is part of Sunday PropTech's broader strategy to expand its owned and managed hotel portfolio in India's premium and mid-premium hospitality segments. The newly acquired assets will be integrated into PRISM's existing brand ecosystem, which includes Sunday Hotels, Belvilla and other suitable hospitality brands. The final branding of each property will depend on its location, positioning and target customer profile.
According to people familiar with the matter, the transaction has been funded through a combination of debt and equity instruments. This blended financing approach reflects the company's focus on balancing capital efficiency with long-term asset ownership as it scales its hospitality footprint across key markets.
Sunday PropTech operates as the asset-heavy arm of OYO, with a mandate to acquire, develop and manage hotel properties, as opposed to the largely asset-light aggregation model that OYO is known for. The company has been selectively building a portfolio of owned and leased assets, particularly in the premium and mid-premium categories, where demand for branded, professionally managed accommodation has been steadily increasing.
The acquisition of the eight hotels comes at a time when the Indian hospitality sector is witnessing renewed interest from institutional and strategic investors, driven by improving occupancy levels, rising average room rates and a recovery in domestic and international travel. Asset-backed hospitality platforms have increasingly gained attention as investors look for stable cash flows and long-term value creation in well-located hotel properties.
People aware of the company's plans said Sunday PropTech continues to actively evaluate additional acquisition opportunities as part of its growth roadmap. The focus remains on identifying high-quality assets that can be repositioned or scaled under established brands to improve operational efficiency and revenue performance.
By operating the acquired hotels under its own brand ecosystem, PRISM aims to leverage standardised operating practices, centralised technology platforms and brand recognition to drive performance across the portfolio. The strategy also allows greater control over asset quality, guest experience and long-term value enhancement compared to purely franchise-based models.
While the company has not shared a timeline for further transactions, industry observers expect Sunday PropTech to remain active in the market, particularly as consolidation continues across India's fragmented hotel sector. The latest acquisition reinforces the group's intent to deepen its asset ownership strategy and build a meaningful presence in India's premium hospitality landscape.
Source - PTI
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