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DLF Ltd has announced plans to launch its first senior living housing project in Gurugram during the current quarter, marking its entry into the senior housing segment. The project is expected to have an estimated revenue potential of around INR 2,000 crore and forms part of the company's broader residential expansion strategy. Management remains confident about housing demand in Gurugram, particularly for established developers, and has reiterated its pre-sales guidance of INR 20,000-22,000 crore for the ongoing financial year. The company attributed muted sales in the December quarter to the temporary pause in bookings at its ultra-luxury project, The Dahlias, and the absence of new launches. With sales at The Dahlias resuming and multiple launches planned across key markets, DLF expects momentum to improve over the coming quarters.
Realty major DLF Ltd has said it will launch a senior living housing project in Gurugram during the current quarter, with an estimated revenue potential of around INR 2,000 crore. With this development, the country's largest real estate developer will formally enter the senior living segment, expanding its residential portfolio beyond traditional mid-income, luxury and super-luxury housing. Advertisement
Speaking during a conference call with analysts, DLF Managing Director Ashok Tyagi said housing demand in Gurugram, one of the company's strongest markets, continues to remain robust, particularly for credible and well-capitalised developers. He expressed confidence that DLF would be able to achieve its pre-sales guidance of INR 20,000-22,000 crore for the current financial year, despite weaker sales performance in the December quarter.
During the third quarter, DLF reported sales bookings of just INR 419 crore, a sharp decline compared to the same period last year. Explaining the subdued numbers, Tyagi said the company had temporarily paused sales at its ongoing ultra-luxury residential project, The Dahlias, in Gurugram, and did not launch any new housing projects during the quarter.
Providing an update on the launch pipeline, Aakash Ohri, Managing Director of DLF Home Developers Ltd, said sales at The Dahlias have resumed in the current quarter. He noted that prices at the project have increased by more than 25 per cent compared to the pre-launch phase conducted during the October-December 2024 period. Ohri also indicated that a prominent NRI buyer has recently purchased a home at the project, though further details were not disclosed.
The Dahlias, spread across 17 acres at DLF Phase 5 in Gurugram, comprises 420 apartments and penthouses. Around 220 units have already been sold, generating sales of INR 15,716 crore as of December.
In addition to the upcoming senior living project in Gurugram, DLF plans to launch several residential developments later this year across Gurugram, Mumbai, Panchkula and Goa. The company reported total sales bookings of INR 16,176 crore in the first nine months of the current financial year, compared to INR 19,187 crore in the corresponding period last year. In 2024-25, DLF had achieved record annual sales bookings of INR 21,223 crore.
DLF Group has developed more than 185 real estate projects, covering over 352 million sq ft, and currently holds a development potential of around 280 million sq ft across residential and commercial segments, along with an annuity portfolio exceeding 49 million sq ft.
Source - PTI
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