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The Telecom Regulatory Authority of India (TRAI), in partnership with the RBI and select banks, has launched a pilot project to digitally verify customer consent for commercial messages and calls. Aimed at tackling rising complaints of spam-often based on vague or offline consents-the initiative introduces a secure digital consent registry managed by Telecom Service Providers. The banking sector, vulnerable to fraud via unsolicited calls, is the focus of this first phase. The project will assess practical, technical, and regulatory factors before scaling to other industries, marking a key step toward safer and more transparent communication practices for consumers.
The Telecom Regulatory Authority of India (TRAI) recently initiated a pilot project to digitally confirm customer permission for commercial communications. This important effort is being undertaken in collaboration with the Reserve Bank of India (RBI) and various participating banks, with a clear aim to combat the widespread issue of unwanted messages and calls. Advertisement
The need for this project arises from many complaints against businesses that claim to have consumer consent for commercial outreach, even when such permission was collected offline or through unreliable means. To address this, TRAI is putting in place a new system where businesses must get customer consent digitally. This digital permission will then be recorded in a secure digital consent registry managed by Telecom Service Providers (TSPs).
Given the sensitive nature of banking transactions and the risk of financial fraud through spam calls, the banking sector has been chosen for the first phase of this pilot project. This initial stage will test all practical, technical, and rule-based aspects of the improved Consent Registration Function (CRF). Its success will then help build the foundation to expand this digital consent system to other important sectors.
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