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fam Properties has been appointed as the exclusive master agency for Phase One of Keturah Ardh, a landmark AED 60 billion luxury township in Dubai's Al Rowaiyah First District. Developed by MAG Group, the project introduces 558 luxury townhouse plots across 93 clusters, blending traditional Arabic architecture with modern wellness features. Offering flexible payment plans, the first phase includes residential plots with townhouse permits, an increasingly rare asset class. Infrastructure and construction are expected to commence in 2026, with the full development set for completion by 2030.
ffam Properties has been entrusted with the exclusive master agency role for Phase One of the Keturah Ardh development-a monumental AED 60 billion luxury real estate venture in Dubai. This appointment marks a key milestone for Dubai's first heritage-wellness integrated township, which is located in the Al Rowaiyah First District. Advertisement
Developed by MAG Group, Phase One of the master community brings to market 558 residential plots for luxury townhouses distributed across 93 clusters. These freehold plots come with pre-approved permits, allowing investors and end-users to design and construct high-end townhouses. With townhouse plots in short supply and rising in desirability, the offering stands out as a prime opportunity within Dubai's competitive luxury property landscape.
The launch is accompanied by structured payment plans, requiring a 20% down payment with three options to ease purchase. Plot sizes range from 142.5 to 423.2 square metres (1,534 to 4,555 square feet), ensuring variety for different buyer profiles.
Keturah Ardh seeks to blend authentic Arabic design principles with contemporary wellness-focused living. The master plan includes amenities such as wellness zones, yoga and pilates studios, saunas, cycling and jogging tracks, and green open spaces with globally sourced mature trees from countries including Italy, Thailand, Spain, and parts of Africa.
fam Properties will formally introduce the project to brokers at a launch event at the Johara Ballroom, Madinat Jumeirah. The firm's CEO, Firas Al Msaddi, remarked that the partnership reflects fam's strength in land advisory and off-plan sales. He explained that the offering goes beyond a conventional real estate opportunity, highlighting the long-term value embedded in culturally rooted, wellness-centric living spaces.
Al Msaddi noted that freehold townhouse plots in such themed communities have become the most demanded and least available assets in recent years. According to him, this specific category has consistently outperformed the wider luxury market over the last four years in terms of both returns and buyer interest.
The Keturah Ardh project represents the fourth addition to the developer's premium Keturah portfolio, following the success of Keturah Reserve, Keturah Resort, and Keturah Bahar. Completion of infrastructure is slated for the first quarter of 2026, with construction commencing in the last quarter of the same year and full delivery scheduled by 2030.
MAG Group's continued focus on cultural authenticity and wellness has positioned Keturah among the world's leading luxury lifestyle brands.
The collaboration between MAG Group and fam Properties not only ensures strong delivery execution but also targets a discerning investor base looking for generational assets that honour regional culture. As scarcity and performance continue to define the demand for townhouse plots, the project sets a new benchmark for thematic community living in one of the world's most dynamic property markets.
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