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Kopi Kenangan, Southeast Asia's fastest-growing coffee chain and the region's first food and beverage unicorn, has launched its second outlet in India at SDA Market, New Delhi. The opening comes within weeks of the successful debut at Pacific Mall, Tagore Garden, marking an ambitious expansion strategy into India's thriving cafe scene. With backing from global investors such as Peak XV, Sequoia Capital, Serena Ventures, and B Capital, the brand aims to introduce its authentic Indonesian coffee, highlighted by the use of natural Gula Aren sugar, to Indian consumers seeking flavourful yet health-conscious beverage options.
Following the enthusiastic reception at its inaugural Indian outlet at Pacific Mall, Tagore Garden, Kopi Kenangan has opened a second Kenangan Coffee store at SDA Market in New Delhi earlier this week. This move underscores the brand's strategic push to establish a strong presence in India, a market witnessing a rapid transformation in coffee consumption trends. The expansion comes less than a month after its Indian debut, reinforcing its intent to scale swiftly in one of the world's most dynamic cafe cultures. Advertisement
Backed by a roster of influential investors, including Peak XV, Sequoia Capital, Serena Ventures (founded by tennis icon Serena Williams), and B Capital (co-founded by Eduardo Saverin of Meta), Kopi Kenangan continues to gather momentum in delivering a distinct Indonesian coffee experience tailored for Indian palates.
India's coffee scene is currently undergoing a remarkable evolution, with total consumption projected to surpass one million bags between 2023 and 2024. The surge is being propelled by rising disposable incomes, rapid urbanisation, and an increasingly vibrant cafe-going culture, particularly in metros like New Delhi. Alongside this boom, consumers are also demonstrating a preference for more health-conscious choices-seeking beverages that blend indulgence with wellness.
Kenangan Coffee is well-positioned to address this shift in consumer preferences. The brand incorporates Gula Aren, a traditional Indonesian palm sugar known for its rich taste and lower glycaemic index, offering a healthier alternative to refined sugars. This aligns with its mission to serve coffee that's both flavourful and mindful of modern wellness trends.
Edward Tirtanata, Co-founder and Group CEO of Kenangan Brands, noted that the overwhelming response to the Pacific Mall store had encouraged them to launch a second outlet at SDA Market. He shared that the Indian market had embraced their distinctive offerings and affirmed the company's commitment to delivering high-quality coffee that appeals to local tastes while retaining its Indonesian essence.
The SDA Market outlet offers a diverse menu featuring over 35 beverages and food items, combining Indonesian, Indian, and global flavours. The emphasis remains on using fresh ingredients to deliver a unique culinary fusion in every cup and bite.
Kopi Kenangan, established in 2017, has grown rapidly with over 1,000 outlets across Indonesia, Malaysia, Singapore, the Philippines, Australia, and India. With its second Indian outlet now operational, the brand is aiming to launch over 10 stores in the country by the end of 2025. Its growth strategy includes building a robust local workforce, with plans to hire more than 100 professionals across store operations, corporate functions, and sourcing.
Sanjay Mohta, Vice President and General Manager - India, remarked that the brand's expansion in Delhi had seen strong traction and that the new SDA Market location was a natural next step. He emphasised that Kenangan Coffee is committed to merging Indonesian craftsmanship with Indian tastes to create a distinctive coffee experience. He added that the company is keen on growing its community of coffee enthusiasts and becoming an integral part of the local cafe scene.
In line with its localisation strategy, Kenangan Coffee is also sourcing select coffee beans from Indian producers, complementing its Indonesian offerings. The brand is actively investing in local talent to reinforce its long-term commitment to India, aiming not only to scale commercially but to also contribute meaningfully to the local economy and communities.
As the country's cafe culture matures, the brand's thoughtful combination of taste, health consciousness, and local engagement places it in a strong position to influence India's coffee narrative. With plans to scale operations and recruit local talent, Kenangan Coffee is making a confident and well-calibrated bet on India's evolving beverage landscape one that appears poised to pay off as urban demand for quality, global coffee experiences continues to rise.
Source - PTI
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